Visual Merchandising For Alcohol Based Businesses

Alcohol display
A newly launched blend of alcohol must be displayed uniquely to get special allure. Achieving this objective can be made easier with the help of acrylic exhibition plinths that are specifically made for displaying any product. These types of plinths have a hole cut in the centre with a light shining through them to create a sexy image.
Now, considering the illumination, you should select the appropriate lighting or else the entire marketing campaign would be a massacre.

Perfect Lighting When Displaying Alcohol :

Perfect lighting to display alcoholWhen it comes to lighting systems, you should choose a colour temperature between 3000 – 6500K depending on the blend of alcohol. The type of lighting also plays a major role as to whether you want a warm glow or a pure white light.

You can also set the brightness levels to give the subject a perfect glow. Remember, visual displays can be made up to the mark only with the correct plastic fabrication process, shape, and illumination. Generally, spray finished plinth with a softer reflection works well in such situation. Your focus would be to make the bottle glow to create a stunning look.
It is important that you understand the necessity of displays and perspective if you really want a positive feedback from the product.

Glass Display Cabinets With Lighting :

Alcohol Display CabinetsIf you want the bottle to be showcased in a protective casing, cabinets are the best option. Here too, you can use illumination with distinctive shapes. Keeping the brown tint of alcohol in mind you should choose a soft colour. The acrylic base cabinet must have a door in the back, with shelves to display additional accessories along with the main product.

Matching The Colours :

Match the colorsWhen you are applying illumination in the cabinet, make sure not to choose a brighter colour even if the bottle is darker. This is because an enclosed cabinet is prone to reflection and thus, you have the chance of spoiling the perspective. Hire an acrylic fabricator to get the best idea of visual displays through plinths and cabinets. If you have a specific colour in mind, consult it with the experts to determine whether it will look good or not. Remember, the cabinet and the alcohol bottle both shines, thus choose your lighting carefully.

Visual displays play a major role in increasing the sales, whatever be the business type. So, carefully choose the shapes and lighting before coming to a conclusion.


Absolute Plastics Fabrication PTY. LTD.

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